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San Diego, California

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Search Engine Optimization San Francisco, CA

The Three Most-Important Traits To Look For In A San Francisco SEO Expert

When your website isn’t bringing in the amount of traffic you want it to or isn’t growing exponentially, then hiring the services of a San Francisco SEO expert is something you should consider doing. As bad as stagnation is, the truth is that it can affect even the best of us. However, when the right measures are taken, it is something that can be stopped or even be avoided altogether.

A San Francisco SEO expert can help you a great deal in achieving your goals and can end up being one of your most vital assets when it comes to your digital marketing efforts. Sadly, this is one industry that tends to attract a lot of whacky, unprofessional people who claim to be experts when they aren’t. It is, therefore, vital that you take the time to consider whether the individual you are considering possesses certain traits before you hire them. To help ease things for you, here is a look at some of the crucial traits any SEO expert should possess:

1. Experience

Experience is one of the most important things to consider when looking for an SEO expert. Not everyone who calls him/herself an SEO expert is. That is why it is important that you take the time to consider the length of time any expert you are considering has been in the business. The longer a San Francisco SEO expert has been in business, the more experienced he or she is at offering the services. Seasoned search engine optimization experts understand that each business is unique in itself and requires personalized SEO tactics for it to succeed. Therefore, if you have to, consider working with an expert who’s been around for some time and who’s reputable.

2. Proven Track Record

Another way to ensure that you hire the right professional SEO expert is following up on his or her track record. As the client, it is your right to make sure that you get professional and dependable solutions worth the money you will be spending. Since your aim is to see your digital marketing efforts grow and bear fruit, do not be afraid to ask for references, testimonials and project portfolios to learn more about who they are and what their services are like. You can get to learn a lot from people who have hired the expert’s services before – making it easier for you to know if it is someone you can work with.

3. SEO Proficiency

Search engine optimization goes well beyond computer engineering works like website tinkering and link building to gain ranking. It requires one to also be keen on the quality of content, placement of keywords and avenues through which the content is shared. It is also much about social media, psychology, and marketing as it is about pay-per-click ads, linking and indexing. Therefore, it is vital to ensure that the consultant you are considering understands the different factors that need to be implemented to ensure that a website performs both traffic and conversions wise. Also, it is important to find out if he or she is well-versed on the latest in SEO and search trends.

When looking for a San Francisco SEO expert you can rely on, considering the above things is vital and should be amongst the first things you do. However, there is much that you still need to consider to ensure that you hire the right person for the job. It is, therefore, advisable that you consider finding out more about the expert’s pricing, content expertise, strategic thinking and planning, attitude, customer service and measurement tools amongst other things before deciding on whether you will hire him or not.